Unified advocacy for AI and digital transformation in higher education
Common challenges and opportunities: Leverage the collective expertise to address shared challenges like digital transformation, the rise of AI, and adapting to rapidly evolving communication technologies within higher education.
Shared vision: Build a unified voice that advocates for the critical role marketing and communications teams play in advancing digital innovation and enhancing the educational mission across institutions.
Collaborative innovation
Joint campaigns and initiatives: Collaborate on innovative projects, such as joint campaigns highlighting AI-driven success stories or research on trends shaping higher education communication.
Resource sharing: Share tools, strategies, and creative resources that help institutions achieve common goals, such as using AI to personalize student communications or streamline digital engagement efforts.
Promoting the value of AI in higher education
Storytelling and impact: Collaboratively highlight the transformative role of AI and emerging technologies in enhancing the student experience and driving institutional success, ensuring clear and impactful messaging to stakeholders.
Engagement and experience: Develop communication strategies that increase engagement with students, faculty, and staff, emphasizing the role of AI in improving educational access, personalization, and equity.
Advancing diversity, equity, and inclusion (DEI) in communications
Inclusive communication practices: Share best practices for ensuring communications are inclusive, accessible, and representative of diverse communities through AI-enhanced tools and approaches.
DEI-focused Initiatives: Collaborate on initiatives and success stories supporting DEI marketing and communications efforts, ensuring that technology promotes equity and amplifies diverse voices.
Leveraging collective influence
Thought leadership and public awareness: Position the consortium as a thought leader in AI integration within higher education. Through white papers, conferences, and media engagement, we can shape public discourse around AI, highlighting the transformative role of AI in higher education and encouraging broader adoption across the sector.
Build a network of allies: Leverage relationships with other higher education associations, such as EDUCAUSE, and tech organizations to build alliances that amplify our collective voice. This broader network can push for AI-related advancements that benefit all institutions, creating a stronger ecosystem for AI in education.
Professional development and best practices
Workshops and training: Offer joint professional development for marketing and communications teams, focusing on AI-powered tools, crisis communication strategies, and future-forward digital marketing tactics.
Benchmarking and standards: Establish shared benchmarks for AI implementation and best practices in marketing and communications to ensure excellence and consistency across institutions.
Sustainability and future-readiness
Sustainable marketing and communication practices: Collaborate on sustainable strategies, such as reducing digital carbon footprints or using AI to optimize communication workflows, minimizing resource waste.
Future-proofing: Share insights on preparing marketing and communications teams for the future, from AI adoption to adapting to shifting student expectations and technology advancements.